By Margot Thomas
JUST THREE MINUTES to tell you story and captivate a film going audience might seem a short time to those who have endured three hour block busters and left wondering what all the hype was about, but this week Panama will celebrate the return of the  International Trescourt (three short) Fim Festival, and the viewing is free.

Anyone who has watched a 30 second TV commercial designed to get you rushing to the nearest beauty parlor or heading to a fast food outlet to stuff the kids with high calorie hamburgers and fries, will recognize the skill of the advertising world in  selling the goods in a limited time frame, and we have all adapted to  think fast recognize that, as Marshall McLuhan wrote “The medium is the massage”
The Three Short International Film Festival showing films of about three minutes returns to Panama on June. 9 and 11.
The first viewing will be at the Amador Theater, on June 9 and the second, in the Multipurpose Experimental Study of University Film Group (GECU) of the University of Panama, on June 11.
The projection of short stories begins at 7:30 pm and admission is free both nights, according to the Alliance Francaise, one of the organizers of the event which this year celebrates its seventeenth edition, to be held in 24 countries over nine days.
 In France alone is projected at around 100 cities.
The official website of the event, www.trescourt.com, lists the titles from different countries like France, England, Spain, Italy, Venezuela, Brazil, Portugal, Holland, Sweden, Israel and Korea .